BIG PR Planning on a Nonprofit Budget

Learn from senior strategists how to develop
a PR Plan that fits your important marketing goals

A five-week series for communications
professionals and volunteers at nonprofit organizations

February 1, 8, 15, 22 and 29
3:00 to 5:00 p.m.

All workshops to be held at

Center for Families and Children

4500 Euclid Avenue

Cleveland, OH 44103

FREE PARKING

For Directions, visit:
www.c4fc.org

Deadline for registration is Friday, January 27, 2012
Only 50 spots are available, so sign up today!



Presented by the Public Relations Society of
America, Greater Cleveland Chapter, The Center
for Community Solutions and the Saint Luke's Foundation


Quickly Learn How to
Develop a PR Strategic Plan
on a Nonprofit Budget

In five weeks, assisted by senior practitioners, learn
how to develop and implement an effective public
relations plan tailored for your organization's
needs and budget. Connect with
experienced communicators who will walk you through how to
put into practice the things you learn.





Value Added!
Attend all Workshops and SAVE.
Attend all five workshops for the price of four!

A limited number of partial scholarships will be
available, courtesy of the Saint Luke’s Foundation.
For consideration, you must commit to all five sessions. To apply, submit a short description of your organization and why you would benefit from a scholarship (no more than three short paragraphs) to prsacleveland@oh.rr.com by January 20, 2012.
Workshops

Wednesday, February 1, 2012, 3-5 p.m.
It All Starts with a Plan
Learn how to:
Develop the cost-benefits of a comprehensive plan

Develop a strategic plan and cost-effective budget

Distinguish between public relations and marketing

Follow ethics guidelines for today’s professionals

Wednesday, February 8, 2012, 3-5 p.m.
Identify Audiences
Learn how to:

Apply research techniques

Focus on research outcomes relevant to your business case

Define your audience(s) and choose the most effective media

Wednesday, February 15, 2012, 3-5 p.m.
Develop Strategies & Tactics
Learn how to:
Develop messages and obtain buy-in for each audience

Adapt tried-and-true methods to your strategy and budget

Get the most out of new media / guerilla marketing

Wednesday, February 22, 2012, 3-5 p.m.
Creating & Presenting a High-Impact,
Actionable PR Plan
Learn how to:
Establish reasonable goals, strategies and budget

Assemble your resources

Recruit your team

Present your plan, gain approval from boss and board

Sell the benefits; show the rewards; evaluate success

Use updates to maintain interest in the program’s success

Wednesday, February 29, 3-5 p.m.
Roll Out the Message

Learn how to:
Plan an effective message roll-out

Plan for mid-course corrections

Include important feedback from audience

Use tools to measure success and report on ROI

PRSA Cleveland,c/o Lynn Bracic,
28022 Osborn Road, Bay Village, OH 44140
Questions? 440-899-1112